Reno Tahoe is a place of great contrast. It’s evident in the name itself. This is where the country’s largest alpine lake meets the Biggest Little City in the World. The inherent tension in contrast fuels the energy and ambition of the destination to seize life, act on instinct, and explore infinite possibility. It’s proof that this place lives in refreshing nonconformity.
To bring this ambitious spirit to life, we created a campaign that consists of a new brand identity, billboard placements and social videos. Photography was captured by Jordan Lutes & Dani Gillcrist and video by Quinn Hester.
Agency: BVK ECD: Kevin Kriehn GCD: Nick Pipitone AD: Kate Tierney CW: Sam Smith Producer: Jessica Farrell
