Wyoming Office of Tourism Modern Explorer Campaign

Creative Direction, Art Direction, Design & Concepting

From the days of the earliest explorers, the west has represented so much more than a place. It’s been a refuge. A proving ground. An iconic representation of the very idea of freedom, independence and rugged camaraderie. This campaign pays homage to those who came before us, and celebrates the Modern Explorers who are drawn to the last bastion of the west.

The spirit of exploration and discovery is instilled in every piece of the work, whether we’re showcasing Wyoming’s real Modern Explorers or encouraging and challenging travelers to come explore the West and make discoveries of their own.

Agency: BVK ECD: Brian Ganther GCD: Matt Herrmann CD/AD: Kate Tierney AD: Katie Parlow CW: KIa Namin Producer: Martha Switalski

We brought the campaign to life in social via a variety of interactive filters encouraging exploration big and small. For instance, a horse filter that allows you to explore Wyoming the Western Way, on horseback. And a tintype lens that sets you back in history to become an original explorer.

Try them yourself here